PPC Certification

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Advanced Pay Per Click (PPC) Certification Training

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Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI. 
 
Key Features: 
 60+ hours of blended learning
 Five industry-specific projects
 Work with Google Ads, Google Analytics, and learn conversion tracking
 126 live demos of Google Ads, Google Analytics, and YouTube Ads tools
 Aligned to Google Ads and Bing Ads Certification exams
 Understand display marketing, remarketing, and content marketing

Skills Covered: 
 Search psychology
 Buying funnel
 Keyword organization and match types
 Keyword research
 Advanced ad features
 Ad testing and extensions
 Language targeting
 Audience reach
 Display network
 Bidding and attribution
 Campaign and ad group organization
 Quality score
 PPC strategy
 Track clicks and ROI
 Display advertising
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